The goal of every Internet Marketer is to build a list of people to sell products and services to-over and over again. Your list is Gold because you can market to these people indefinitely or until they opt-out of your system.

Look at it his way, If someone had a pleasant experience buying from you, then they are more likely to buy from you over and over again. You want to put these people in your marketing system funnel and keep in contact with them.

Now, you want to market quality stuff, not just any thing. Give them value and build a relationship (as much as you can) with your subscribers. They will respect you more and show their appreciation to you.

To build your list, you should have a signup box for your newsletter, free report, ebook etc. on your website.  This will entice them to opt-in.

You could also have a pop-up or hover ad on your site as well. These are those little annoying square boxes (usually) that appear out of nowhere when you first go to a website. Some are designed to look like post it notes. Some sites also have exit pop-ups.

When people sign up for your newsletter (report, e-book) they are known as an "opt-in". They are now in your marketing system.

Once they opt in, your autoresponder that you've already set up will follow up with them and send out your newsletter and or other follow-up inquiries on your behalf. An autoresponder is a program that automatically sends a series of  e-mail messages at set times.

  STEP 3



The top two autoresponder services are Aweber and Get Response. They have the best deliverability rates, which is one of the key factors in determining how to choose an email service.

A third option is to buy an email software program and host it on your own server.

Prerequisite: You have to upload your own messages. You either have to write them yourself, hire someone to write them for you, borrow a message series from someone, or buy them all ready made.

Resources: Aweber, Get Response, AutoResponse Plus

1) Aweber
Comments: A great system that offers training. A lot of Internet marketing big-wigs use this service.

• Unlimited autoresponders
• Unlimited personalized follow up messages
• Unlimited campaigns
• FREE unlimited customer support

2) Get Response
Comments: This is a great service too and this is the one that I use. If you choose Aweber or this one, you can't go wrong. They both also have training videos on how to use their systems.

3) AutoResponse Plus
Comments: Autoresponse Plus is a software program you host on a server. They have a lot of the same great features that you'll find with Aweber or Get Response.

Pros: You have full control over your e-mails. There are no monthly fees. You pay a one-time fee to have access to the software.

Cons: You have to pretty much know what you're doing with this system-there's a lot to it. Knowing a webmaster or a "techie" wouldn't hurt.



1) Instant Niche Emails
by Lisa Preston. She thought of this ingenious system that lets you create 52 e-mails. The system actually does all the work. It walks you through a series of questions so it can make the e-mails unique to you. I don't know of any other system that is quite like this.

This is the essential ingredient you need to know how to do (or hire someone to do it for you) in order to have some level of success. The better your copywriting, the more successful your campaigns will be and thus the more money you can make.

Here are just two resources to help you along. You can also study websites and other kinds of advertising and see if you can imitate (not copy) the feel of the messages that motivate you to take action.

Resources: Joe Vitale’s Hypnotic writing, Clayton Makepeace

2) Clayton Makepeace
Comments/Info: Clayton has spent the last 35 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

I really like this guy's writing style. He pulls you in through his words and you don't even know you're being pulled in! He has a very upfront and entertaining kind of wit about him.



3) The Copywriter's Handbook by Robert Bly
Comments: Mr. Bly is a well-established and well-known copywriter. This book offers a clear and comprehensive guide to copywriting.

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Just about every type of marketing will involve doing keyword research to see how to tap into your target market. The following tools will enable you to look up and search for the keywords and phrases your target audience is using. You then in turn use these keywords in your website copy, articles, ads etc...

Resources: Wordtracker, Keyword Elite, Overture Keyword Selector Tool

1) Wordtracker
Comments: Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their businesses and most likely to be used as queries by search engine visitors.

It also can determine how many competing sites are using those keywords and can identify the phrases that have the greatest traffic potential.

I love this tool! It is invaluable. It is my favorite because it’s user-friendly and simple to get the hang of.

2) Keyword Elite
Comments: A software program by Brad Callen that helps you find keywords so you can optimize your website. It can also help you do pay per click advertising effectively and help you build Adsense content sites. Take a look at the demos and you'll be amazed at what it can do.

 

3) Overture Keyword Selector Too
Comments: Helps you find target keywords. It displays related searches that include your keyword and also return an estimate of the number of times the keywords were searched on in overture.com, now called Yahoo Search Marketing.

This is a free tool. It’s limited in use, but it can still help you find your keywords.


4) Digital Point
This is one of my favorite free keyword tools. It's simple to use.

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Ad Tracking

To be an effective marketer you must know whether your marketing campaigns are working. To do this, you need to track your results (response rates) and do split tests to see which ads perform well. There are many programs out on the market, here are just two of them.

1) Click Audit
Comments: Click Audit allows you to track how many times each of your links or ads have been clicked. It is ideal for tracking your affiliate links and marketing campaigns and gives you "at-a-glance" information 24/7.

You can view detailed statistics of all your links as well as automatically calculate the cost of advertising campaigns or PPC search engine placements. I like this tool. It is also free and does the job well.

 

2) AdTracz
Comments: You can set up and track conversions on hundreds of keywords in minutes. It also has Smart Cloaking Technology which allows you to protect all of your affiliate links from commission hijackers.

You are able to track conversions on your website and on affiliate or partner websites that you don't control.  You will also be able to track your R.O.I. (return on investment) from offline promotions, online promotions, and everything in between!
This is a highly sophisticated system.

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The Insider Secrets to Marketing Your Business on the Internet
Comments: Literally A-Z on everything on how to build a website to how to get traffic to it. It also goes into how to research a niche or market before you go into it. This is the one course you should have if you’re serious about marketing on the Internet. There are a ton of resources to help you along. I think this is a must have book so you understand Internet Marketing better.

In addition to sending your opt-ins your newsletters, e-books, reports etc, you may want to use offline tools too such as regular newsletters, postcards or greeting cards. In this regard you are reaching offline and bringing people online to your website. The following resources can enhance your marketing campaigns.

Resources: Ezine Queen, Send Out Cards, USPS, Postcard Mania, Alex Mandossian’s Marketing With Postcards

 

Ezine Queen
Ok, she's an online tool - I didn't know where else to stick her. When I think of ezines, only one person comes to mind-Ali Brown. A very interesting, knowledgeable, down-to-earth lady.

She teaches you how to publish your own ezine (online newsletter) as little as once per month and make money with it.
She's worth taking a peek at.

 Send Out Cards

A nice selection of postcards and greeting cards. You customize it and they will mail it out for you.

Please note that Send Out Cards also has an optional business opportunity attached to it.

 

Amazing Mail (USPS)
You upload your list into their system. You then can choose a postcard from their gallery or upload your own images, and then they will print your message on them and mail them out for you. 

 

Postcard Mania
Postcard Mania is a full-service postcard direct mail marketing company. Their services include graphic design, printing, mailing list acquisition and mailing services.

 

Alex Mandossian’s Marketing With Postcards
Comments: This course shows you how to market with postcards. Alex Mandossian is a highly respected marketer. If you're going to do postcard marketing, you should get a course that shows how to do it right so you save time, money and effort.

 

Elance
They do design, programming, writing, consulting and probably everything else that's not listed. You post the work you want done and professionals in those areas reply back with quotes. If you have an idea for a software program, you could most definitely find someone to build it for you. This is where a lot of Internet gurus get their work done.

Rent A Coder
They do pretty much the same as Elance

Workaholics 4 Hire
From secretarial stuff to more advanced  stuff.  I couldn't put it in  more professional terms than that.

eCoverFrog
They do everything from buttons and banners to web design. Very unique work. They've worked with the tops in Internet marketing. You'll be impressed with their work.



Congratulations you finished all 3 STEPS!

By this time you should have a website that is pulling in decent traffic for you and making you money. You are no longer a newbie!

If you find that you are not getting the traffic you want, back step and test-it could be your ads, your website or even you! Cheer up just about anything is fixable.

Good luck and keep your eye on your mailbox for enhanced learning tips, products, and freebies!