Welcome
to The Net Insider Newsletter!
Marketing tips, resources, and products for the up and coming Internet
Marketer
Editor:
Corrisa Malone
Corrisa@newbiemarketingtips.com
This newsletter is distributed by subscription only. If you wish to
unsubscribe, you can find instructions in your email.
IN THIS
ISSUE
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* Editors Comments
* How
to Not Waste Your Money on Internet Marketing Courses
* The
Skinny on Free Advertising
* Traffic
Exchanges-What You Should Know
* Bring in the Traffic
Using Web 2.0
* Are You Building Your
List?
* Advanced
Internet Marketing Training Course
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Editors Comments
Welcome to The
Net
Insider!
This will be the last issue for this year. I want to start of by
thanking you for being a subscriber.
My only hope is that you get something out of this information and take
action. You have to realize that without marketing, your business goes
nowhere. The flip side is that once you understand marketing you can go
to any program, business opportunity or product and immediately start
making money with it.
By being a subscriber to this newsletter you have demonstrated that you
are serious about learning Internet marketing and building a
business; you are a leader. You have seperated yourself from the
"masses" who quit this industry because they "couldn't figure it out"
or cry "it doesn't work."
I'm here to tell you it does work. It works for me, and many other
people. I give you tips and resources and it's up to you to do the
marketing. I'm not going to sell you a course and slap the word
"secret" on it hoping you'll buy it. I'm not going to give you a list
of worthless products with my affiliate link in it just so I can sell a
product. That is what amateurs do, and i'm no amateur. I stand by
everything that I recommend.
And as always, do your on research and track your marketing for best
results.
Don't Forget to
Bookmark this newsletter site!
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How
to Not Waste Your Money on Internet Marketing Courses
I'm
sure you've seen the latest and greatest Internet marketing
courses/tactics- Day Job Killer, Google Assasin, Newbie Cash
Machine,etc...
There
isn't a product on the market that you can buy that will give you
"instant" success. Some people chase after product after product hoping
that the next one will reveal the "secret" to making money on the net.
What
you then end up with is a lot of products sitting in a storage bin
in your garage or a bunch of e-books cluttering up your computer.
And not a dime added to your bottom line.
Before
you buy that next product, ask yourself:
- Is it in my business plan to do this particular
marketing method?
- How will this product help me in my business?
- Is this a product I can put to use today?
- Am I buying the product hoping that it will
reveal secrets that will solve all
my marketing problems? (hopefully the answer is "no")
Remember
not to be overly influenced
by the fancy screen shots of how
much money
they made using xyz product, because screen shots can be faked. Not
only that, but they only
show you part of the equation-
the part that made money; but not the
investment or money it took to make that money.
When
you see testimonials, take it
into consideration that some of them are solicited; most people who
give a testimonial have their website underneath, so these people are
benefitting by giving a testimonial.
There's nothing wrong with that
per se, but as a potential consumer of that product, you must keep that
in mind when using testimonials solely as the criteria in
choosing a product.
You must take a balanced approach and take everything into
consideration.
Lastly,
you want to do a search for people who have actually bought
that product. The best way to do a search is in the Internet marketing
forums.
You
can also Google the product name in a search engine, but you must
keep in mind that the Internet is full of affiliates (people who
promote
products in exchange of earning a commission from its sale); more often
than not, you'll land on an affiliate's website which has only
"glowing" reviews of products in hopes
that you buy from them; not only that, but many affiliates do not
own the products that they promote.
That
is why the people on Internet marketing forums like the warrior
forum, can give you a much
more balanced view of the
product because they have bought it and have nothing to gain by giving
you the pros or cons of it; also affiliate links are not allowed in the
body of their posts on most forums. This deters most afiiliates from
posting "self-serving" links.
After
you've done your research and you believe this is a product that
can realistically help you in your business now, then buy it.
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The
Skinny on Free Advertising
I'm a cheapie, I
like to do only the free marketing techniques that will give me the best results
and or are the best use of my time; I'm also realistic, so
I know
what kind of results to expect. The problem some people face when they
do the free marketing techniques are:
- They
have un-realistic expectations
- Don't
understand that their time is of value, and not everything is worth
their time
- Don't
look at the results they're getting; don't use tracking
For
every marketing method and technique, tactic, out there, there are what
I like to call the
"rules of engagement"; in other words, if you're going to take on a
marketing technique you have to know what it takes to
make it work.
The best free advertising that will go the distance for
you, are articles; it establishes your credibility, and they can get
picked up
by the search engines if you have your keywords in them.
You must know
that article marketing can be a slow method, but that doesn't mean you
shouldn't do it. If you don't like writing, outsource it on a freelance
network ( elance, guru.com etc); The U.S.
dollar goes pretty far in some countries.
Other
free methods are blogging, press releases, and Squidoo. I can't think
of one top internet marketer at the top of my head that doesn't have a
blog. Mike Filsaime, Stephen Pierce, Willy Crawford, Sterling
Valentine, Armand Morin, Jim Edwards, Daegan Smith, Mike Cheney all
have blogs and the list goes on.
If
you do free online classifieds
you must make sure your ad is on a site that
gets lots of traffic, and or gets picked up by the search engines (high
page rank); the reason being is that if you have keywords in your ads,
they can get picked up in the search engines.
You must track and make sure your ad is getting clicks. If
it's not, you need to tweak your ad, change categories or find a
website that gets more traffic.
In
my humble opinion, I would not be doing free classifieds, unless I had
some of the other more effective methods in place; classifieds,
however, can get you leads/prospects for your business.
Resources:
see website for more info on free
advertising
See
below for tracking information.
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Traffic
Exchanges-What You Should Know
Traffic Exchanges provide a service that allows you
to get your website shown in its network and in exchange you view other
people's websites. Some
popular exchanges are Traffic Swarm, Dragon Surf, and I love Hits.
When
using this method, it's best to use
a splash page (you can put a tracking link in the link itself) or a
lead
capture page.
Traffic
exchanges are good for building your
list,
i.e.get people to
opt-in into your marketing funnel. Once you get people in your system
you can market your
opportunity, or an affiliate product or anything else for that matter.
Give people a reason to stop surfing and look at
your offer.
When you're surfing, notice what kinds of websites you pay attention
to; that
will be your biggest clue as to what kind of splash page/lead capture
page you
should do.
Here's
an example of a splash page: Dragon Surf
Splash Page
Resources:
Splash Pages
If
you
don't know
how to make a
splash page, you're not off the hook! Here are some Splash Page
Resources:
Splash Page Maker - $10/mo and it
guides you through the steps of designing one. They
also host
it for you.
Splash Builders
– Appx $20 and they will build you a custom one, but they do not host
it. You'll
have to use a hosting company like Host
Gator or Third Sphere or any
other
reputable company to host it for you.
Affiliate Funnel –This
helps you
build your list, while
providing you with splash pages to use. You can also promote your other
programs with this service. It's appx $9/mo.
The best way to use this
system is
to attach your autoresponder service (getresponse, aweber, etc) to the
splash page
you want to use. This way you are building your list on your system,
not theirs.
This is one of the rare programs that lets you do this.
Here's more info about Splash pages: Free
Splash Pages Report
------------------------------------------------
Lead Capture
Pages
Instant Squeeze Page Generator-
they have
lead capture pages you can
use to help you build your list. The free version of this service has
e-books that are
used to
entice people to opt into your system.
The
paid version of this service
has e-books
that those who opt in into your system have to pay for; you can make
money on the
e-books,
while building your list at the same time. To use this service you must have an autoresponder service,
like
Get
Response, Aweber, or something
similiar.
------------------------------------------------
Traffic
Exchange Info
Jon
Olson is considered the
"king of traffic exchanges." When you
subscribe to his newsletter, you'll find out some of the best traffic
exchanges that are out there. Subscribe here: Hit Exchange News
Here's
a forum where you can
learn more about traffic exchanges: Net Marketing Forum
Free
e-Book on how to use traffic exchanges:
Understanding Traffic Exchanges
------------------------------------------------
There are many services out
there, but here are just two of the best free ones:
Track
that Ad
Click
Audit
See tools section
on website for more
info on tracking
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Bring in the Traffic Using Web 2.0
In
last's month's newsletter, I turned you on to a resource brought to my
attention by the great Diane Hochman-Michelle Macphearson's Social
Media Daily.
This is a
comprehensive guide
to using social networking/social bookmarking sites to get traffic to
your website, blog, etc; if you used even 1/20th
of what was in there, then you saw some traffic to your sites.
The key is to not just submit your content to these sites, but be an
active member. Put up your picture, do a profile and submit content
other than just yours. This is in reference to sites like Digg,
Newsvine where community members vote content up or down.
If you are unfamiliar with web 2.0, here is just a basic definition:
Using the power of people and networking sites on the web to express
opinions and feelings; opinions and feelings can be expressed through
content (articles, blogs etc).
Resources:
For a more in depth study on web 2.0, visit: Tim
O'Reilly
If you want access to Michelle's Social Media Daily, visit: Social Media
Daily
===========================================================
Are You Building Your
List?
Your goal is to build a list of people to market to. It's that simple.
Once you get people to opt-in into your system, you can market to them
indefinitely or until they opt out. This is why you need a form on your
website to capture your visitors names and emails; or you can use a pop
up/pop over/pop under/exit pop up...I think I got them all :-)
If you still don't see the value in building a list, let me just break
it down like this:
- Most people who come
to your sales page or offer page the first time won't buy.
- It can take a lot of visitors
coming to your website before someone buys your product or opts in into
your system.
- A person may have to
be exposed to your offer several times
before deciding to buy it.
I'm sure you've heard all this before. This is why you need to capture
your visitor's information in one way or another. You can entice them
with a free report, e-book, course, etc. Once you got them in your
system, you can
follow up with them and continue marketing to them.
An alternative to doing this is to offer a free downloadable ebook on
your website that has your website links in it. That way they can
return to your website if your ebook is compelling enough to make them
want to come back.
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ADVANCED
INTERNET MARKETERS
If you have your own website (not a replicated one) or you're getting
ready to build one, you should check out Nitty Gritty Marketing. This
on-going training program will benefit you if you:
- Already you know how
to drive traffic to your website, but your traffic is not converting
- Are action-oriented
and not just a knowledge-collector (my made up term)
You'll learn about:
- Testing, and tracking
so you'll know why people aren't buying your product or service (more
often than not it's your website)
- Focusing on your
customer value-get the same amount of visitors to spend more per visit.
This is done by one time offers (OTO), cross sells, upsells, etc…
This is a membership site and so far all the information that is
covered is geared only for those who have a website that they can
control and/or are thinking
about building one. If you have your own
product, it's even better;
These techniques are really advanced
and unless you are ready to implement these techniques in your business
or on your website, you will not
get the most from it.
I have to admit that some of these techniques are really mind-blowing.
A lot of internet gurus don't do even half the stuff Jermaine Griggs,
(the guy behind nitty gritty marketing) does.
Here's a little bit about Jermaine About Jermaine Griggs
If you want to take your business to the next level visit: Nitty
Gritty Marketing
-----------------------------------------
Let me just leave you with these final tips:
- Before the start of
the new year, have your business plan/marketing plan in place
- Marketing should be
fun, or at least enjoyable on some level; it should not a chore or
something that you dread doing
- When you're
marketing, notice your results; Is it worth your time? Are you doing it
correctly or to the best of your ability?
- If you don't market your business,
you won't have one very long (I'm sorry it's negative, but it's true)
- Free
marketing techniques are fine as long as you know that it's worth your
time and effort...and you have realistic expectations on the outcome
If
you don't value your time, you'll tend to waste a lot of it doing
meaningless things.
To your success,
~Corrisa
(323)
657-5928 (PST)
Please use the above number for all correspondence.
P.S.
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